Eureka!

How is it possible to generate a new invention? It might seem impossible, as the business at Tahoe Bath and Candle Works felt when they were developing what would become their Emerald Bay Blend Bath Bomb. Many are familiar with the story of Archimedes, who gained a sudden insight into how to weigh a crown for the local king, shouted “eureka!”, and then ran through the streets, but how can you recreate this?

This moment of sudden insight has been important for inventors throughout the ages. Einstein’s concept of special relativity came to him whilst he was riding a streetcar in Bern, and Newton reportedly was hit by a falling apple and conceived of gravity. But how would it be possible for someone to create the conditions that result in such a breakthrough? What is it that unites these moments of sudden insight and clarity?

Critical in all three cases is relaxation. Einstein was just riding home, not thinking about anything in particular. Newton was chilling out sat under a tree. And Archimedes? He was of course having a bath. In fact, the benefits of relaxing in the bath are exactly what the Tahoe Bath and Candle Works were trying to give to their customers, but first they had to do a bit of their own inventing. To get the same effect as these great inventors, they were experimenting with different fragrances. In fact, this form of play can be an amazing way to bring out the eureka effect.

The result was a completely new fragrance for the local business. It consists of a striking blend of different elements. Starting with a base of sweet rose petals, the scent also includes freshly cut jasmine flowers and lemongrass, with its citrusy notes. Holding together the other scents is soft sage, a herb known for its scent and beautiful color.

In fact, it’s this color and the local scenery that inspired the name Emerald Bay Blend Bath Bomb. Emerald Bay is an incredibly pure natural part of Lake Tahoe, close to where the company is based. Since its launch, the blend has become a classic for Tahoe Bath and Candle Works, and sells well year round. So if you’re looking for your own moment of breakthrough, or just a way to relax drawing on the stunning scenery of this alpine lake, you should consider the Emerald Bay Blend Bath Bomb, Tahoe Bath and Candle Work’s own eureka moment.